for a Cigar of the Month Club to offer cigars which are known to most, but removes the bias of enjoying the cigar based on the label. Though I rarely am guilty of liking or disliking based on the name (we are all guilty of it at times), I do use The Serious Subscription a bit differently. After receiving my shipment and letting it sit in my humidor to offset any changes in temperature during transit, and add the month/year on the cigar tags. I will smoke 1 each of the two different cigars within the next 2 weeks. I will scan and read the cigar description beforehand, to see if I can taste the same profile or is it different for me. I'll make my notes on the cards sent with the cigars. Then usually 2-3 months later, I will smoke the 2nd cigar from that shipment. I will make notes of the profile and compare it to the 1st session and see if they are comparable, or how they differed. The cigars included are excellent cigars and the COTM is very well worth the price.